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$HOG
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Consumer Cyclical
Sector
Auto - Recreational Vehicles
Industry
Arthur Francis Starrs
CEO
5900
Employees
$25.60
Current Price
$2.47B
Market Cap
52W Low$17.09
Current$25.6060.1% above low, 39.9% below high
52W High$31.25

Insider Activity Statistics

Aggregated buying and selling activity by time period
PeriodTypeInsidersTransactionsValueSharesBuy/Sell Ratio
1 weekBuys00--All Sells
Sells11$40,664.001,564
2 weeksBuys00--All Sells
Sells11$40,664.001,564
1 monthBuys00--All Sells
Sells11$40,664.001,564
2 monthsBuys00--All Sells
Sells11$40,664.001,564
3 monthsBuys33$411,995.6021,7751.73:1
Sells33$238,185.0512,259
See activity going back 12 months โ€” create a free account

Insider Transactions

Recent purchases and sales by company insiders
DateInsiderTypeSharesPriceValueActions
May 11, 2026
Krause Paul J
Chief Legal Officer
Sale1,564$26.00$40,664.00View Details
Mar 12, 2026
Do Charles
Sr. Vice President, HDFSI
Sale4,241$18.09$76,740.89View Details
Mar 9, 2026
Flees Lori Ann
Director
Purchase4,000$18.89$75,545.60View Details
Mar 9, 2026
Starrs Artie
Director
Purchase15,000$19.10$286,500.00View Details
Feb 27, 2026
Masood Rafeh
Director
Purchase2,775$18.00$49,950.00View Details
Feb 25, 2026
FARLEY JR JAMES D
Director
Sale6,454$18.71$120,780.16View Details
3 more transactions available โ€” create a free account to see 12 months of history

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Past Earnings

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