UMeWorld Limited, together with its subsidiaries, operates as an educational technology company with a focus on the K-12 education market in China. It offers UMFun, a cloud-based assessment and learning analytics platform that analyzes and adapts to a student's performance and personalizes the delivery of proprietary educational items in accordance with the student's learning needs. The company's platform provides standards-based instruction, practice, assessments, and productivity tools that enhance the performance of educators and students. Its products also enable educators to track student performance in real-time to address individual student learning gaps while allowing administrators to monitor student progress and measure teacher effectiveness. It serves schools, teachers, students, and parents through online and mobile platforms. The company was formerly known as AlphaRx, Inc. and changed its name to UMeWorld Limited in March 2013. UMeWorld Limited was incorporated in 1997 and is based in Causeway Bay, Hong Kong.